L’efficacité des actions BtoB 2.0 se mesure par l’audience et l’interaction avec les communautés. Aressy propose une nouvelle solution Web « Social On Demand » spécialement conçue pour faire démultiplier le contenu par les réseaux de distributeurs. Cette plate-forme Web permet de :
• mettre à disposition de son réseau de revendeurs du contenu quelle que soit sa forme : post, vidéo, articles…
• syndiquer ce contenu et le diffuser sur les comptes Twitter, Facebook, Viadéo des distributeurs
• tracker chaque publication pour en quantifier l’audience finale et le ROI.
Avec cet outil, les marques :
• diffusent plus largement leur information en touchant les clients finaux de leurs distributeurs.
• permettent à leur revendeurs de se positionner comme « conseil » en relayant un contenu à valeur ajoutée avec une réelle influence sur le lecteur.
• renforcent leur partenariat et légitimité avec leurs revendeurs en leur proposant un outil simple, personnalisable et non-intrusif.
Pour les revendeurs, l’outil permet de :
• publier du contenu pertinent et ciblé et ainsi renforcer leur légitimité et présence auprès de leurs clients
• maîtriser leurs publications en adaptant et personnalisant leurs posts
• automatiser tout ou partie de leurs relais pour gagner du temps à chaque étape.
Intégrée à la plate-forme Web E-marketingMaster d’Aressy, « Social On Demand » regroupe sous une interface unique des fonctions de ciblage, personnalisation du contenu et diffusion Web et mobile. « Social On Demand » s’appuie sur la technologie http://purechannelapps.com/socialondemand/
Pour en savoir + sur E-marketing Master « Social on demand » et profiter d’une démonstration, complétez le formulaire ci-contre ou 01 41 38 85 50.
•• Le communiqué de presse officiel publié par Purechannelapps ••
Aressy to resell socialondemand in France –
purechannelapps™ announces reseller partnership agreement
purechannelapps™ has signed a major reseller partnership agreement with French-based B2B agency Aressy, to resell its social media tool – socialondemand®.
BATTLE, UNITED KINGDOM, 17th November, 2011 – purechannelapps™ announces an important reseller partnership agreement with Aressy in France. The B2B marketing agency will be proactively reselling socialondemand® to its clients, helping them to build an effective social media strategy.
socialondemand is drastically improving the way in which companies reach end-users with social media messaging through their indirect channels (distributors, resellers, dealers, etc.) and through their own internal sales teams. “We have several clients that are looking for effective ways to integrate social media more effectively into their existing channel marketing strategies and corporate communications. socialondemand is a highly innovative tool that complements our existing services with its unique capabilities, and we are excited by the opportunities it offers both us and our clients,” commented Laurent Ollivier, CEO at Aressy.
For marketing agencies looking to integrate social media into their offerings, socialondemand provides companies like Aressy with the ideal opportunity to deliver additional content creation and social media training services around the kernel of socialondemand as a delivery mechanism.
“We are delighted to have Aressy on board as a partner for the French market. They are highly successful in delivering results-based projects for their clients, and socialondemand will enable them to strengthen their social media offering even further,” commented Olivier Choron, Founder and CEO of purechannelapps. “The fact that our partner base is growing rapidly demonstrates that socialondemand can differentiate what agencies have to offer,” he added.
purechannelapps offers three types of partnerships: Referral Partners that receive a finder’s fee for recommending a client who adopts socialondemand; Reseller Partners that proactively take socialondemand into their customer bases with healthy reseller partner discounts; and OEM Partners that use a branded version of socialondemand integrated into their own portfolios.
Supporting materials:
To learn about socialondemand, please read the solution overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf
About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ motto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.
For further information contact:
Emma Rose PR/ AR Manager
purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com
